Role Profile – Direct Marketing Manager
Gorta-The Freedom from Hunger Council of Ireland, 12 Herbert Street, Dublin 2.
Duration: 12 month contract
Salary: Per contract
Gorta was the first overseas development organisation to be set up in Ireland. It was established by the Irish Government and is the Irish affiliate of the (FAO) of the United Nations (UN). It is now an independent NGO, but still maintains close ties with both the Department of Foreign Affairs and the Department of Agriculture, Food & Fisheries. The Patron of Gorta is Michael D Higgins, President of Ireland. Since its inception, Gorta has channelled the contributions of Irish people to over 2,000 projects in the developing world. Gorta’s philosophy is based around the concept of sustainable development though partnership.
The Direct Marketing Manager will lead an integrated marketing programme to maximise income from individual donors in the Republic of Ireland & UK. He/she will lead a programme to secure and increase donated income from individuals in line with Gorta fundraising strategy.
The direct marketing manager will help design an annual fundraising plan to target key audiences, develop communication messages, and implement campaigns to maximize financial return in order to meet Gorta objectives. Gorta currently has two companies, one in Ireland and one in the UK.
Listed below are the main areas of responsibility, this list is not exhaustive.
Main areas of responsibilities
Design a direct marketing plan with the Head of Fundraising & Communications
Propose the optimum direct marketing mix to maximise return
Develop marketing campaigns to recruit new donors to set targets
Create an annual communications calendar to maximise revenue
Develop a testing plan to generate increased return on investment
Campaign planning and management
Propose target audiences relevant to maximise return from campaigns
Identify and research potential campaign themes and propositions
Implement campaigns on time, on budget, and to the agreed audience
Monitoring & Evaluation
Analyse supporter response to relevant campaigns
Conduct regular post campaign analysis
Manage implementation of appeals to agreed key performance indicators
Prepare an annual budget projecting anticipated revenue and expenditure
Negotiate costs with suppliers to deliver as cost effectively as possible.
Ensure that all campaigns comply with Gorta policies and procedures.
Produce campaigns in compliance with all legislation and regulations
Implement best practice in supplier management
Ensure suppliers produce all services according to agreed contracts
Create new marketing campaigns to new audiences
Where possible revive campaigns and channels
Miscellaneous tasks as may be assigned by the Head of Fundraising & Communications
Professional Experience & Qualifications
- Third level qualification in marketing or related discipline
- Strong organisational, communication and negotiation skills
- Ability to work under pressure
- Project Management experience
- Previous relevant experience in a marketing department
- Strong relationship management and teamwork skills
- Highly analytical
- Good commercial acumen
Diploma or Certificate in Fundraising
Enthusiastic and flexible working attitude
Commitment to the work of Gorta
Gorta is an equal opportunities employer.
Please forward a cover letter and a detailed CV to HR@gorta.org on or before Monday 16th December 2013.